The Psychology of Colour in Dog Walking Gear: Why Your Dog's Lead Colour Matters 🎨
Choosing a lead or harness for your dog often starts with style depending on your favourite pattern or colour. But at Wiggle & Woof, we believe your dog walking gear can do more than just look good — it can help your dog stand out, feel calm, and even make public spaces feel safer for others.
As you'll know by now, all Wiggle & Woof products are designed to help dog lovers and those in fear coexist. Here's a rundown to show you how the lead you choose might be sending messages you didn’t even realise.
Why Lead Colour Matters During Walks
Every walk you take with your dog is a chance to run free and have fun — but it's also a public space. Not everyone is as comfortable around dogs as we are. In fact, millions of people suffer from cynophobia (a fear of dogs), including myself, once upon a time.
This is where colourful dog leads and harnesses come in.
Here’s what the right colour can do:
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✅ Increase visibility for safer walks, especially in parks and busy streets
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✅ Reassure passers-by that your dog is on a lead and under control
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✅ Help neurodivergent individuals or children visually process your dog’s presence
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✅ Visually communicate your dog’s personality and behaviour in a non-verbal way
In short, the lead you choose sends a signal that can install confidence and calm to those around you.
What Your Dog’s Lead Colour Might Say About Them
Each of our collections at Wiggle & Woof are designed to be as distinctive as possible. Here are our personal takes on which each collection could represent:
🥑 Avocado Crush – Fresh, Calm & Grounded
The dual green tones of this collection are perfect for dogs with gentle, easygoing personalities. Green is known to represent trust, calmness, and balance — great for pups who love nature and slow strolls.
🧡 The Coral Collection – Bright, Confident & Friendly
The bold orange hue of our Coral Collection exudes confidence, energy and playfulness. Ideal for sociable dogs who love meeting new friends and soaking up attention on walks, this beach-themed design is the perfect choice for those who enjoy sandy walks along the shore! The orange edging also doubles up as a great way to spot your pooch if they're taking a dip in the sea!
🌸 Meadow Muse – Soft, Sweet & Joyful
Pretty in pink, Meadow Muse is a celebration of warmth and softness, making it a great fit for affectionate dogs and dog mums who love a touch of charm. This look is a must-have for any spoilt pooch who wants to boast their feminine side!
🤎 First Rodeo – Subtle Strength with a Stylish Edge
Our First Rodeo Collection is a neutral dream: beige with dark green edging. This understated colour combo signals calm, control, and experience — perfect for first-time dogs or owners who want style and subtle authority. It’s ideal for dog dads, minimalists, or those who prefer a more classic, grounded look — while still standing out from standard black leads.
Explore Our Colourful Dog Leads and Harnesses
Whether your dog is confident, cuddly, cautious or cool, we’ve got something to match their personality — and to give you peace of mind on your walks.